BuyMySalon
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Completed Sales

Sale outcomes and case studies

All details are anonymised to protect the confidentiality of the businesses and individuals involved. These are representative examples of the types of transactions we handle and the outcomes achieved.

Our approach

How we present our outcomes

We do not publish sale prices or disclose identifying information about completed transactions without the seller's specific consent. The case studies below describe the nature of the business, the key challenges in the sale process, the approach taken, and the outcome. The purpose is not to list prices. It is to give prospective sellers and buyers an honest picture of the types of situations we handle and how we work through them.

Multi-SiteSouth East

Multi-Site Hair Salon Group, South East England

The challenge

A group of three well-performing hair salons with strong combined turnover but significant owner involvement across all three sites. The owner had no management layer in place and was personally known to key clients across all locations. The lease on the flagship site had fourteen months remaining at the point of instruction.

The approach

We agreed a phased approach: delay marketing until the flagship lease was extended and a deputy manager had been in place for six months. During this period we prepared the information memorandum and approached our registered buyer network confidentially. When we went to market we had twelve months of management data showing reduced owner dependency and a newly executed five-year lease on the flagship premises.

The outcome

Sale completed to a trade buyer expanding their regional portfolio. Clean offer structure with no deferred consideration. Completed within six months of formal instruction.

multi-sitelease renewalowner dependencytrade buyer
Beauty SalonEast of England

Established Beauty Salon, East of England

The challenge

An award-winning single-site beauty salon with a loyal client base and strong repeat booking rates. The owner had been running the business for eleven years and was the primary therapist. Financial records were clear but the owner was generating approximately fifty-five percent of total revenue personally.

The approach

We worked with the owner over eight months before going to market to systematically redirect new bookings to the team and introduce existing clients to specific practitioners. By the time of launch the owner's personal revenue share had reduced to thirty-two percent. We targeted buyers who had previous experience managing beauty practitioners rather than those buying their first business.

The outcome

Sale completed to an experienced owner-operator expanding from a single site to two. Handover period of three months agreed. Completed at a multiple consistent with the upper end of the typical range for a business of this type.

beauty-salonowner dependencyexperienced buyerhandover
BarbershopSouth West

Barbershop, South West England

The challenge

A profitable leasehold barbershop with strong local trade and consistent annual turnover. The lease had been allowed to run down to eighteen months remaining and the landlord was a private individual with no professional management. The seller needed to complete quickly due to a change in personal circumstances.

The approach

We assessed the landlord situation and advised the seller to approach the landlord directly about an informal extension before marketing. The landlord agreed in principle to a new three-year term. We proceeded to market with the new term in negotiation rather than completed, which required careful management of buyer expectations. We qualified buyers specifically for their ability to tolerate the lease timeline risk and focused on buyers with experience of similar property situations.

The outcome

Sale completed to a first-time buyer with a strong personal financial profile. New lease completed simultaneously with the business sale. Total process seven months from instruction.

barbershoplease complicationprivate landlordfirst-time buyer
Aesthetics ClinicLondon

Aesthetics and Laser Clinic, London

The challenge

A well-established aesthetics clinic with a strong treatment menu, good online reviews, and consistent revenue. The complexity was the regulatory and compliance framework: several practitioners held individual practitioner licences rather than the business holding central licences, and the prescribing arrangements required specific sign-off. Buyers without aesthetics sector experience found the compliance picture difficult to assess.

The approach

We narrowed the buyer target list to individuals and groups with existing experience in aesthetics or medical aesthetics. We prepared a detailed compliance summary as part of the information memorandum, covering the licencing structure, the prescribing arrangements, and the steps required to transfer them to a new owner. This allowed qualified buyers to assess the compliance position with confidence rather than uncertainty.

The outcome

Sale completed to a small aesthetics group acquiring their second London site. Regulatory transfer managed as a parallel workstream to the legal completion. Total process nine months from instruction.

aestheticscomplianceregulatoryLondongroup buyer
SpaMidlands

Day Spa and Wellbeing Centre, Midlands

The challenge

A premium day spa with strong branding, high average spend per client, and a well-developed treatment menu. The business had been performing well for four years but the owner was considering retirement and had no clear succession plan. The premises were on a licensed site with specific planning conditions attached to the spa use.

The approach

We identified the planning conditions as the primary buyer concern and engaged a planning consultant to prepare a brief report confirming that the conditions were transferable and what the ongoing compliance requirements were. This was included in the information memorandum. We targeted buyers looking for a premium lifestyle business with scope for growth.

The outcome

Sale completed to a private individual relocating from London. Premium positioning supported an above-average multiple. Completed in five months from instruction.

spaplanningpremium positioningprivate buyerretirement
Hair SalonSouth East

Hair Salon with Living Accommodation, South Coast

The challenge

An established hair salon with onsite living accommodation above the trading premises. The dual-use nature of the property created complexity: the sale involved both the business and a leasehold interest in the residential element, each with separate legal considerations. Some buyers were deterred by the complexity and the need to finance both elements.

The approach

We prepared a detailed property summary covering both the commercial lease for the salon and the residential arrangement for the accommodation. We targeted buyers who specifically valued the accommodation element, either as a primary residence or as an investment, reducing the buyer pool but significantly improving the quality of the enquiries.

The outcome

Sale completed to a buyer who intended to live on site and run the business personally. The combined nature of the sale was positioned as a benefit rather than a complication. Completed in six months from instruction.

hair-salonmixed useaccommodationleaseholdowner-operator

Every business sale is different. These case studies illustrate how we approach the specific challenges that arise in health and beauty transactions. If you would like to discuss your own situation in confidence, the first conversation costs nothing.

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